[CBD White Paper 2025] A 107-page report examining the CBD market after the first legal reform in 75 years, Japan's largest industry report

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With the Cannabis Control Act set to be revised for the first time in 75 years in December 2024, the CBD industry is now at a crossroads.

This survey visualizes the state of Japan's CBD market through data in response to the Cannabis Control Act and the Narcotics and Psychotropic Substances Control Act, which came into effect in December 2024.

The "CBD White Paper 2025" is one of the largest research reports in the industry, providing an overview of the current CBD market, focusing on the business trends of each player, the trends of new entrants and withdrawn businesses, and related news both domestically and internationally.

For those who are thinking about entering the CBD business and those who are wondering whether they should continue in the CBD business, we have visualized the current state of CBD using primary data and testimonials.

Special Note: A rare industry record that visualizes the "voices of those who left"

One notable feature of the CBD White Paper 2025 is that it conducted interviews and surveys not only with companies that are still in business, but also with CBD business operators who decided to withdraw, close, or change their business model amid the wave of system reforms.

The white paper organizes the testimonies of these withdrawers in terms of both qualitative comments and quantitative data, and analyzes them in chapters on "tendencies and reasons for withdrawal."

This book quietly reveals the current state of the CBD industry as only a former business owner can tell you, providing the most practical and realistic perspective for those who are currently in the industry or are thinking of getting started.

Survey Background | First system reform in 75 years leads to restructuring of the CBD industry

In December 2024, Japan's Cannabis Control Act and Narcotics and Psychotropic Substances Control Act will be revised for the first time in 75 years, bringing the CBD market to a major institutional turning point.

The key point of the amendment is the shift from the previous "regulations on parts (stems and seeds are legal)" to "regulations on ingredients (THC residue standards)."
This brings clear numerical limits on the amount of THC (tetrahydrocannabinol) that can be present in products:

• Oil and fat products: 10ppm or less
• Aqueous solution: 0.1ppm or less
• Other forms: 1 ppm or less

While the introduction of these standards has made it clearer which CBD products are legal and which are not, it has also forced many businesses to reassess their manufacturing, sales, and import systems and restructure their product designs.

Now that the system has been put in place, the questions the industry must ask are: "Who stayed?", "Why did they leave?", "How are they surviving?" and, "How will CBD spread once the system is in place?"

In order to address these questions head-on, three CBD media companies, CBD Library, CBD Club, and CANNABIS INSIGHT, have teamed up to conduct one of Japan's largest industry surveys, spanning systems, markets, distribution, and consumption.

We have launched a project to visualize the "structure and atmosphere" of the CBD industry immediately after the amendment using primary data and a multifaceted perspective.

Survey Overview

Survey period

Wednesday, February 26, 2025 - Saturday, April 5, 2025

Survey participants

CBD brands / CBD shops / new entrants and departing businesses (including media and import/export businesses) / domestic and international related news

Research Methodology

Web surveys/Internet research/Hearing interviews

Survey participants

• CBD shops: 549 companies surveyed, 26 companies responded (396 stores)
  CBD brands: 345 companies surveyed, 28 respondents

Publications

"CBD White Paper 2025" (PDF, 107 pages)

Product overview

The "CBD White Paper 2025" is a document that reconstructs the "current state of CBD" from three perspectives: the business trends of each player before and after the legal reform, the trends of new entrants and withdrawn businesses, and related news trends both domestically and internationally.

It is structured to target all players involved in CBD, not just specific business sectors.

title

CBD White Paper 2025

issue

• CBD Library (Wellness Kit Co., Ltd.)
• CBD Department (Asabis Co., Ltd.)
• CANNABIS INSIGHT (SETODEZA LLC)

table of contents

• Introduction
• Overview of the CBD market in Japan
• Survey results for business operators - Survey on CBD brands - Survey on CBD shops - Survey on entering the CBD business
• [Special Feature] Survey on the Actual Situation of Withdrawals
• CBD News Trends
• summary

Intended Reader

This survey is designed to serve as a reference for:

• CBD brands/manufacturers/distributors/sellers/importers
• Marketers and PR specialists involved in advertising, pharmaceutical and PR design
• Researchers, educational institutions, and government officials who analyze consumer behavior and social cognition
• People involved in policy design and regulatory considerations surrounding CBD
• As a structural understanding and reporting resource for media/press personnel

How to get it

Available for purchase (PDF download) on the CBD White Paper special page

Release Date

April 20, 2025

Number of pages

Total 107 pages

form

PDF

*After purchase, we will send you a download URL by email.

price

¥11,000 (tax included)

Survey media

CBD Library (operated by Wellness Kit Co., Ltd.)

We currently operate a CBD shop search site (listing 1,325 stores) across Japan as well as an online select shop called "CBD Library."
URL: https://cbd-library.com/ , https://store.cbd-library.com
*Figures are as of the end of April 2025

CBD Department (Operated by Asabis Co., Ltd.)

As one of the largest CBD and hemp communities in Japan, we provide information, hold events for businesses and consumers, and offer advisory services.
URL: https://cbdbu.jp/ , https://asabis.co.jp/

CANNABIS INSIGHT (Operated by SETODEZA LLC)

"CANNABIS INSIGHT" is a business and economic information media for cannabis and CBD. We update cannabis and CBD news and business information from around the world for CBD businesses and business people.
URL: https://cannabisinsight.jp/

*We will send you the download URL for the latest version with each update.

Precautions

• The copyright of this content is protected by copyright law and related treaties and laws.
• Use by anyone other than the purchaser, unauthorized reproduction, copying, or forwarding is prohibited.
• The contents of this content are examples of legal thinking at the time of writing, and do not guarantee the application or interpretation of the law in individual specific cases.

This is digital content and can be downloaded immediately after purchase.